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This web page chinchillasgalore.com had the following on the homepage, "Is a hobby chinchilla breeder located in." We saw that the webpage said " West Palm Beach, Fl." It also said " We have been breeding friendly, healthy, happy chins for thirteen years, and only produce chins of the utmost quality. We always have baby chinchillas for sale and are proud members of the Mutation Chinchillas Breeding Association. We breed a variety of colors mutations, some are. Sam and little Luna, see her hiding in the guitar. what a sneaky place to hide! Of all the animals I have owned and loved, the chi." The header had florida as the highest ranking optimized keyword. It is followed by chinchilla, chinchillas, and baby which isn't as ranked as highly as florida. The next words chinchillasgalore.com used was buy. pets was included but could not be viewed by search crawlers.